ASTORIA

Company Profile

Astoria Colombo offers a range of luxury condominiums in Sri Lanka that are too beautiful to be true. Located in the heart of Colombo, Astoria stands tall on Deal Place, Colombo 3, surrounded by the best Colombo has to offer. With shopping malls, cinemas, restaurants and hotels just a stone’s throw away, Astoria lets the occupiers be part of modern living in Colombo that is changing lifestyles in Sri Lanka. Astoria also offers great investment opportunities in Sri Lanka for anyone interested in tapping into Colombo real estate.

Problem

The key motive of the client was to drive property sales of their luxury apartment to the expats living abroad and locals who were looking for luxury apartments in Sri Lanka. Client chose social media as one of the platform to improve brand awareness and generate quality leads. Colombo, the luxury capital of Sri Lanka, is one of the most expensive real estate markets in Sri Lanka. Every luxury apartment has a presence in Colombo, making it a highly competitive market. With such a niche market, the top of this buying funnel is extremely narrow. As a result of this reaching out to buyers in this scenario is challenging, and Social media channels plays a very important role in reaching out to people to generate quality leads with an intent to buy RIGHT NOW , increase brand awareness, page engagement and website visits.

Solution

• We did a comprehensive market research to analyze the specific target audience and how to target them.
• Luxury real-estate buyers also like exclusivity, so while we were marketing Astora projects, we ensured that we used pronouns that personalize the social campaigns and directly spoke to their psyche.
• A luxury buyer is very aware of the market scenario and intelligent enough to take a very calculated decision. Understanding this helped our campaigns generate quality leads.
• Based on our analysis we ran different types of campaigns which further brought down the costs by using call action catch analysis and generate leads.
• We approached the audience with all types of creative ads like Carousel Ads, Lead Ads, Canvas Ads, 360* which was effective to drive more traffic and also increased more new followers.

Strategies Used

• A complete digital marketing strategy was compiled for the client.
• Created a personalized experience for the customers.
• Created an efficient content marketing strategy.
• Created a community for the audience.
• Jazzed up the profile with diverse content strategy.
• Created profiles on the relevant channels.
• Established a social media budget.
• Ran cross-channel campaigns.