Astoria
Get Quote

Background

Astoria, a brand-new luxury apartment located in the center of Colombo, the capital city of Sri Lanka. The key motive of the client was to drive property sales of their luxury apartment to the expats living abroad and locals who were looking for luxury apartments in Sri Lanka. Client chose social media as one of the platform to improve brand awareness and generate quality leads.

Challenge

Colombo, the luxury capital of Sri Lanka, is one of the most expensive real estate markets in Sri Lanka. Every luxury apartment has a presence in Colombo, making it a highly competitive market. With such a niche market, the top of this buying funnel is extremely narrow.
As a result of this reaching out to buyers in this scenario is challenging, and Social media channels plays a very important role in reaching out to people to generate quality leads with an intent to buy RIGHT NOW , increase brand awareness, page engagement and website visits.


2500+
Page Likes Increased


85%
Web Traffic Increased


1000+
Enquiries Increased

Our Approach

  • We did a comprehensive market research to analyze the specific target audience and how to target them.
  • Luxury real-estate buyers also like exclusivity, so while we were marketing Astora projects, we ensured that we used pronouns that personalize the social campaigns and directly spoke to their psyche.
  • A luxury buyer is very aware of the market scenario and intelligent enough to take a very calculated decision. Understanding this helped our campaigns generate quality leads.
  • Based on our analysis we ran different types of campaigns which further brought down the costs by using call action catch analysis and generate leads.
  • We approached the audience with all types of creative ads like Carousel Ads, Lead Ads, Canvas Ads, 360* which was effective to drive more traffic and also increased more new followers.

Note

Digital Marketing Progress Period From August 2017 to February 2018.

More Case Studies

Flamenco Pizza
A casestudy on how we improved the ROI for a leading Norwegian Pizza chain

READ MORE
Fornebu Pizza
Our creative campaign ideas boosted the online orders of Fornebu Pizza by 75% through the social media channels.

READ MORE