FLAMENCO PIZZA

Problem

The pizza game in any country is saturated with many pizza providers (large international chains, domestic chains, and individual pizza shops). The market is saturated and having a top-of-the-mind recall becomes the key difference to maintain a considerable customer base and sales figure. It was important to up their marketing, get noticed and be on top of customer’s mind when they think of pizza the next time.

Solution

• This is where a well-designed pizza marketing strategy is important for every pizza shop. The strategy included both proven conventional restaurant promotion ideas and newer innovative ways to market their business. An effective strategy increased pizza sales and revenue growth for the pizzeria in short-term and consistent achievement of long-term growth.

  • We analyzed their current campaign and fixed all the missing elements.
  • We created additional campaigns that were missed by our client which included some targeted keywords and competitor’s keywords.
  • We connected their E-Commerce website with Google analytics and Google ads to optimize product level sales.
  • Through Google analytics we analyzed and suggested the clients to give special offers on days those had low sales. Client agreed to give special offers and revenue increased by 26% on those days.
  • We were able to turnaround client’s situation and increase their ROI within 3 months.

Strategies Used

• Social media platforms such as Facebook, Instagram, Twitter and Search Ad platforms such as Google Adwords, Bing Ads and Waze Ads provide a quick way to buy traffic to your website and to your restaurant. The key to successful pizza ads is knowing your target market well, creating enticing offers and running effective pizza advertising campaigns. Some of the popular days for pizza are game days, Halloween, Thanksgiving eve, New Years Eve. Paid advertising provide a quick and effective way to attract new customers to your business. It is traffic-on-demand.