Ontomatrix

SOLID WOODEN DOORS


Solid Wooden Doors, a door manufacturing and door installation company in London, United Kingdom, came to OntoMatrix with a problem: they knew that their potential customers were searching for their services online but were losing business to their competitors without a presence on the first page of Google search results. Whether a homeowner is searching for internal doors, external doors, ironmongery or joineries, they wanted to be found in the first page of Google for their service area.

Company Profile

SWD Bespoke is a British, privately owned company founded by Anthony Cope in 1999 with the main aim; To provide the finest quality bespoke internal doors high security external doors and hardware to the highest of standards of specification and finish for high-end luxury projects across the UK and internationally. Formerly known as Solid Wooden Doors, they have an established reputation for commitment to innovative design, unsurpassed craftsmanship and excellent client service, SWD Bespoke Internal Doors offers the very best in manufacturing for projects of all sizes, both residential and commercial.

 

 

 

Problem

Being a small private company their website was not optimised for better search rankings. While the website had been existence they consistently failed to reach the first few pages of a Google search within their keyword specification. In order to create a short-term boost to their sales it was needed to implement an efficient and effective PPC strategy along with a tailor-made SEO strategy which will take effect in the medium term.

Solution

  • Conducted a keyword-driven audit across the client’s website to analyze how the highest valued keywords were performing over time.
  • In order to maximize our clients’ search engine rankings for specific keywords, Our SEO and content marketing team fine-tuned existing website content while aggressively building out new content—making sure all services were thoroughly covered.
  • We conducted a complete website audit to check the performance of the website compared to the competitors’ website performances.
  • Expanded the client’s online authority through off-site SEO efforts and created new specific pages for services and resources.
  • Setup Google analytics and tracked down all the conversion which includes brochure downloads and calls.

 

 
 

Strategies Used

  • Remarketing by long-tail keywords
  • Reverse engineered the conversion channel
  • Used the inverted unicorn tactic
  • Went all-in on messenger marketing
  • Created and Advertised off-topic content to build brand bias

Results


75%
Decrease in order processing time


25%
Increase in orders placed


. 10+
More app installs, compared to ads that clicked to the app

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