Casuarina Tree

Company Profile

The Casuarina Tree is a South Indian & Sri Lankan restaurant located on the A217, close to Mitcham’s Tram stop n only a short way from Wimbledon. They offer Indian & Sri Lankan dishes, alcoholic & non – alcoholic beverages, hotel accommodation. You can relax with your family and friends while you watch Sky & BT Sports and enjoy their live music and karaoke events

Problem

Hard to rank for higher search volume keywords since the restaurant is located in the main area along with other big competitors. Very small customer niche. The website was not optimised for better search rankings and the web content was not optimized for the targeted keywords

Solution

• Conducted a keyword-driven audit across the client’s website to analyze how the highest valued keywords were performing over time.
•  In order to maximize our clients’ search engine rankings for specific keywords, Our SEO and content marketing team fine-tuned existing website content while aggressively building out new content—making sure all services were thoroughly covered.
• We conducted a complete website audit to check the performance of the website compared to the competitors’ website performances.
• Expanded the client’s online authority through off-site SEO efforts and created new specific landing pages for services
• Setup Google analytics and tracked down all the conversion which includes booking table

Strategies Used

•  Implement long-tail keywords in the content.
•  Implement Lsi keyword strategy in the content.
•  Creating keyword based landing pages.
•  Created and advertised off-topic content to build brand bias.
•  Listing their website in local directories.