M.SaaS

Problem

They have not reached the first few pages of a Google search within their keyword specification. Their website was not optimized for better search rankings and the web content was not optimized for the targeted keywords. In order to create a short-term boost to their sales, Clinet needed to implement an efficient and effective PPC strategy along with a tailor-made SEO strategy that will take effect in the medium term.

Solution

• Conducted a keyword-driven audit across the client’s website to analyze how the highest valued keywords were performing over time.
•  In order to maximize our clients’ search engine rankings for specific keywords, Our SEO and content marketing team fine-tuned existing website content while aggressively building out new content – making sure all services were thoroughly covered.
•  We conducted a complete website audit to check the performance of the website compared to the competitors’ website performances.
•  Expanded the client’s online authority through off-site SEO efforts and created new specific landing pages for services and resources.
•  We Setup Google Analytics and tracked down all the conversions which includes booking table, downloads, and filling contact form.

Strategies Used

• mplement long-tail keywords in the content.
•  Implement LSI keyword strategy in the content.
• Creating keyword based landing pages.
• Created and Advertised off-topic content to build brand bias.
• Increase brand awareness through social media platforms
• Remarketing by long-tail keywords
• Reverse engineered the conversion channel
• Used the inverted unicorn tactic
• Went all-in on messenger marketing
• Listing their website in local directories.