Namaste India

Problem

Namaste India didn’t have enough time, resources, or social media knowledge to manage on their own and they had fewer online food ordering and visits to the restaurant. While Facebook was already set up, the posts were inconsistent and their restaurant update posts were not catchy, lacking voice, style, and engagement. Instagram & Twitter was not set up for the business. and the people doesn’t know about the restaurant ambiance and the foods

Solution

• Increase brand awareness
• Getting Order through Namaste India App
• Provide attractive offers & promotions to the audience
• host contest & giveaways
• Suggested to do more videos to reach the audience
• Implement content strategy for each social media channel
• Instagram stories, reels and Tiktok

Strategies Used

• Clean, attractive and appealing designs were used and uploaded on social media platforms like Facebook and Instagram.
• Integrate Facebook & Instagram Shop Tab
• Select and separate our target audience from a wide pool of people. Our team then created a marketing funnel that narrowed them down even further to a strong set.
• Targeting audiences interested in food and trying out different food within the area. Radius targeting was done to achieve this feet and our ads targeted specific genres of people.
• The team fixed on audience personas and performed meticulous keyword planning.
• Relied on video ads to captivate the customer with appealing designs and product shots.
• Started YouTube Ads to increase reach and to bring in new visitors
• Offers and offer ads were used for retargeting customers who have already engaged with the brand.
• Reposting customer photos for future brand growth.
• Shared customer reviews in all the social media channels
• Started Promotions & Offers : Student Promotions / App Order Promo
• Audience engagement posts