NEEM DENTAL CLINIC

Problem

The clinic had more capacity but, the visits to the clinic and the calls they were receiving for appointments were in low volume. The management of the dental clinic had to do something to make the people in the area aware about the clinic and its state-of-the-art facilities. Dental clinic is not something people search for every day, but, when they have a need they make an effort to search for the necessary information. Hence they needed to create an online presence that would be associated with anything dental and also display their expertise in the field.

Solution

• Ontomatrix studied their website and made changes to their digital presence.
• As a first step we optimized their website speed to run PPC Campaigns.
• The contact numbers in the website were not clickable, and the booking structure was not well streamlined to make the user experience smooth. OntoMatrix made changes to these, made the contact number clickable and made making appointments much easier over web.
• Optimizing the website speed and creating new CTA buttons helped us get more conversions
• In addition to this we provided recommendation in Campaigns Structure, Bid Strategy, Landing Page Optimization, Conversion Tracking, and Re-Marketing Campaigns.

Strategies Used

• There are three types of SEO the company needed for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down their strategy and thinking about SEO as these three categories, it was much easier to organize and execute their optimization plans.