Raby Medical Center

Problem

TThey have not reached the first few pages of a Google search within their keyword specification. Their website was not optimized for better search rankings and the web content was not optimized for the targeted keywords. In order to create a short-term boost to their sales, the client needed to implement an efficient and effective PPC strategy along with a tailor-made SEO strategy that will take effect in the medium term.

Solution

• Conducted a keyword-driven audit across the client’s website to analyze how the highest valued keywords were performing over time.
•  In order to maximize our clients’ search engine rankings for specific keywords, Our SEO and content marketing team fine-tuned existing website content while aggressively building out new content—making sure all services were thoroughly covered.
• We conducted a complete website audit to check the performance of the website compared to the competitors’ website performances.
• Expanded the client’s online authority through off-site SEO efforts and created new specific landing pages for services and resources.
• Setup Google Analytics and tracked down all the conversions which includes Booking table downloads and filling contact form.
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Strategies Used

• Implement long-tail keywords in the content.
•  Implement LSI keyword strategy in the content.
• Creating keyword based landing pages.
•  Created and Advertised off-topic content to build brand bias.