Colour schemes play a key role in logo design and digital marketing services will carefully consider the brand and business as well as the products and target audience when selecting a colour scheme in logo design.
A colour scheme can be described as the combination of colours used in an artwork, with each colour scheme consisting of one or more of the twelve colours present in the colour wheel. When designing a logo, a digital marketing agency like Ontomatrix will consider various colour schemes depending on the brand identity and product or service. The colour schemes used in logo design include monochromatic, analogue, and complementary.
- Monochromatic colour scheme
Twitter is a social networking platform with a logo that is easy to recognise. The platform is known for its shade of blue and this is a great example of a monochromatic colour scheme, where a logo uses only one colour tint. It can use variations or shades of a single hue, however, which can be done by altering the brightness and saturation of the base colour.
- Analogous colour scheme
When designing a logo for a brand, internet marketing services may also consider analogous colour schemes. This can be described as groups of three colours that are next to each other on the colour wheel. Amber, yellow and green are an example of an analogous colour scheme and a logo like the one used by PayPal is an example many are familiar with.
- Complementary colour scheme
Orange and blue are colours that are opposite each other on the colour wheel. The use of such colours in logo design is known as a complementary colour scheme and this is often used by the designers at a digital marketing agency in Sri Lanka like Ontomatrix to create visual depth and a vibrant look.
- Rectangle colour scheme
The Microsoft logo is one of the best examples of a rectangle colour scheme, where four colours that are arranged into two complementary pairs are used in the logo design. Colour combinations used in a rectangle colour scheme can include yellow, orange, violet and blue. This colour scheme may be used in content marketing by a digital marketing company to make the most of the variation and rich colours afforded by it.
- Triangular colour scheme
Social media marketing agencies like Ontomatrix may also use a triangular colour scheme when designing logos, which is the combination of three colours that are evenly spaced on the colour wheel. This colour scheme needs to be carefully balanced, with one dominant colour and two accents. The Firefox logo uses a triangular colour scheme.