As development in tech continues and new online features are being introduced constantly, digital marketing keeps evolving. What was a popular strategy a few months ago may no longer be as effective. Similarly, what may not have been seen as an effective strategy may now be drawing more attention.
Whether you are a digital marketing agency or a company looking for online marketing services, these are some of the digital marketing strategies that will dominate 2019.
Voice search
Why manually search for something when you can just give the command? While voice search isn’t a 2019-invention, the feature has been drawing considerable attention this year. Our own phones push us to use voice search or assistance and virtual assistants are used by more and more people, so there is no doubt that it will continue to grow.
With its rising popularity, it is no surprise that voice search will be a dominating digital marketing strategy in 2019.
Artificial Intelligence
You may have noticed the term AI being used in many articles. Artificial intelligence (AI) is intelligence demonstrated by machines and has changed the way data is used. With AI on the rise, you’ll see how the technology will be an important digital marketing strategy this year.
A social media marketing company can use AI for chatbots, while a digital marketing company can optimise advertising using smart algorithms.
Featured snippets
When you search for something online, a snippet from a relevant article will show up at the top of the page. Often, this is the page we opt to go to. If you want to increase traffic to a website, this is what you need to target.
SEO continues to be an important digital marketing strategy, but the digital marketing company will have to look into more natural and relevant keywords.
Social media
In 2019, social media will continue to play an important role in digital marketing. A large number of social media networks have been created and many offer a new platform for digital marketing. If you are a digital marketing company, you will want to focus your online marketing strategies on the most popular social media networks and pick up on various trends.
In 2018, we saw the trend of giveaways if the customer reached a certain number of retweets on their posts. This trend was picked up by quite a few companies. So 2019 will no doubt have its own trends, making social media marketing a dominating digital marketing strategy this year.
Influencer marketing
2019 will continue to see the growth of influencer marketing, especially among micro-influencers and micro-brands. While there are increased regulations on influencer posts, for instance, requiring them to include the hashtag #ad in sponsored content, influencer marketing continues to be a strong part of digital marketing.
If you are a social media marketing company that is yet to use influencers to promote products or services, you are missing out on some great opportunities.
A new generation
There is a lot of misconception about millennials online, mainly about the age group they belong to. Many people assume millennials are teens, but most millennials are well into their 20s and 30s. While this generation still makes up a large part of the target audience of digital marketing campaigns, they are also not the youngest audience.
A digital marketing strategy that will dominate 2019 is campaigns targeted at Gen Z. A digital marketing company that wants to stay ahead of the game will then not only target Gen Y but also Gen Z.
Privacy and transparency
Two of the main topics discussed today in relation to digital marketing are privacy and transparency. Because digital marketing, especially personalised or targeted marketing, relies so much on user or customer data, digital privacy and transparency will be areas that will get a lot of focus in 2019.
Online marketing services will have to build trust among customers, and ensure privacy and transparency. This will also be a dominating digital marketing strategy this year as personalised marketing gains more popularity.