SEO automation with Python is something that many content marketing services have been looking into, with Python playing a role in technical SEO, on-page SEO, and off-page SEO. Before looking at the relationship between SEO and Python, however, it is important to look at the two components separately.
Search engine optimisation or SEO is described as the practice of increasing the quantity and quality of traffic to a website through organic search engine results. This is achieved through accessible and quality content, keyword research and targeting, link building, and social media marketing.
Python is described as a general-purpose coding language and can be used for backend or server-side web and mobile app development, desktop app and software development, big data processing and mathematical calculations, and writing system scripts.
The various uses of Python are important in measures to improve and enhance SEO strategies, thus increasing the impact of strategies and campaigns implemented by content marketing and website optimisation services.
There are five ways in which a digital agency in Sri Lanka can use SEO automation with Python to increase website traffic.
- The first is competition research. The process starts by targeting a website and defining the data that must be collected. The source code is then extracted and analysed and a scraper is built in Python. This will give the social media marketing team access to structure data.
- Generating alt attributes for images is another use of Python and so is determining inconsistencies in websites. When determining inconsistencies in websites, testing is done on functionality, usability, compatibility, security, performance, database, and interface. Testing is also carried out in production.
- SEO, content marketing, and other digital marketing strategies rely heavily on keywords. The performance of keywords, especially in comparison to others, is something social media marketing teams must constantly monitor in order to improve and enhance their strategies and campaigns.
- SEO automation with Python facilitates constant keyword research, which is extremely useful to marketing teams.
- The relationship between SEO and Python thus offer marketing teams endless possibilities and there is so much more that can be done with this. A digital marketing agency in Sri Lanka that has mastered Python can move on to SEO automation to an extent where they need not worry about SEO anymore.
- This is done with the use of artificial intelligence or AI for content creation, where the gaps in existing content are identified and combined with the attribution of data sources, market trends, style guides and formats and rules to generate content using AI.
- The content will go through human edits before being published and performance feedback will be used for machine learning to further improve the system.